Ep. 42 - Fighting Dark Patterns with Marie Potel-Saville

Join us for an insightful conversation with Marie Potel-Saville, founder of Amurabi - legal design agency - and fairpatterns.com

With over a decade of experience in Magic Circle private practice and leadership roles as EMEA General Counsel and Global Data Privacy project manager, Marie Potel-Saville witnessed the transformative power of Legal Design firsthand. From delivering keynote speeches at prestigious events like the IAPP Global Privacy Summit in Washington to teaching legal innovation by design at renowned institutions like Sciences Po Paris and Singapore Management University, she's dedicated myself to making law more accessible and user-friendly.

In this episode, Marie shares her journey in creating Fair Patterns, bridging the gap between law and user experience to promote ethical design in the digital world. Learn about the impact of dark patterns, legislative trends, and the path towards a more sustainable digital ecosystem!

Key Takeaways:

⚫ Understanding Dark Patterns:

• What are Dark patterns and how do they function to manipulate users into actions against their own interest?

💔 Impact of Dark Patterns

• How do dark patterns exploit cognitive biases to deceive users and lead to unintended actions?
• What are some common outcomes when users fall victim to dark patterns?

💼 Reconciling Business and Ethics:

• Is it feasible to conduct marketing ethically without resorting to manipulation, and if so, how?
• How do legal frameworks support ethical business practices and protect user autonomy in the digital landscape?

🏗️ Designing Fair Choice Architecture:

• What specific principles guide Fair Patterns in creating fair choice architectures online?
• How do Fair Patterns incorporate elements from neuroscience, UX design, and legal ethics to mitigate manipulation?

🌱 Moving Towards a Sustainable Digital World:

• How do Fair Patterns advocate for a digital environment where users thrive rather than being objects of consumption?
• In what ways do Fair Patterns contribute to creating a more ethical digital ecosystem by respecting user autonomy and preferences?

⚖️ Legislative and Enforcement Trends

• What are the current legislative actions aimed at promoting fairness and transparency in digital practices?

💡Consumer Experience and Business Practices:

• What evidence suggests that ethical practices, like auto-cancel subscriptions, are more profitable and sustainable for businesses?

🎓 Education and Empowerment:

• What benefits do designers, developers, and marketers gain from being equipped with knowledge and tools that support responsible design?

🚀 Emerging Challenges with New Technologies:

• What challenges do new technologies like AI introduce, particularly in terms of AI-powered dark patterns?

🌟 Vision for the Future:

What is the ultimate goal in creating a digital world where humans thrive and are supported by a sustainable market economy?

Tune in this Episode to gain valuable insights into the world of fair digital practices and join the movement towards a more ethical online experience!

Ready to dive into the world of Fair Patterns and ethical design practices? Join Marie Potel-Saville on Linkedin: ⁠linkedin.com/in/marie-potel-saville⁠ in building a sustainable and ethical digital ecosystem where users thrive and ethical business practices flourish. 🌱💡

Discover more about Fair Patterns and their mission to promote fairness and transparency in digital practices at ⁠⁠⁠fairpatterns.com⁠⁠⁠ 

Explore Fair Patterns Masterclass at ⁠fairpatterns.com/e-learning⁠ to gain valuable insights and tools for creating fair choice architectures online. Whether you're a designer, developer, or marketer, empower yourself to advocate for ethical digital interactions and make a positive impact in the digital landscape.

🌐 Immerse yourself in previous episodes on the Podcast and subscribe to the Legal Creatives newsletter to stay in the loop: ⁠⁠legalcreatives.com/newsletter⁠⁠ 💙